Shopkeeper

Shopkeeper Guide

Guides, FAQs & Explainer Videos

Jan 16, 2026

Dashboard Widgets

One of the key points of Shopkeeper is the ability to get, at a glance, the information you want about your Amazon business.

And that’s exactly what our Dashboard page was designed to do, with its full customizability and multiple widgets.

Let’s go through these widgets one by one so you can see exactly what each one does:

Sales

Three Shopkeeper Sales widgets for Today, This Month and Last Month, with profit, ROI, refunds and top sellers

With the Sales widget, you can see a snapshot of your sales for any time period you want.

Using the gear toggle on the top right allows you to filter by marketplace, order type, and date:

Sales widget settings opened from the gear icon: country, order type and date range menus and a Show More switch

And the “Show More” toggle allows you to set whether you just want to see sales, revenue, and profit, or if you also want more detailed financial info.

Sales widget with Show More off, showing sales, revenue and profit, beside one with it on that adds ROI and refunds

Clicking on a Sales widget will take you directly to your Sales page on Shopkeeper, with the same filters automatically selected.

Sales Growth

The Sales Growth widget plots your Units Sold / Revenue over your selected time period.

Sales Growth widget: monthly units sold in 2022, peaking at 206 in February and 190 in September

And once again we offer full customization via the gear icon, where you can set the marketplace, order type, and date range.

You can also choose whether to have a bar graph or line graph, whether to show data labels or hide them for a cleaner look, and whether to split FBA and FBM orders.

Sales Growth settings: country, orders, date range, SKU or ASIN, chart style, data labels, FBA/FBM and metric

Listings

The Listings widget shows you your number of active, inactive, and incomplete listings, and can be filtered by marketplace.

Listings widget pie chart: 68 active, 167 inactive and 4 incomplete listings

PPC

The PPC widget shows your PPC spend, split into Product, Brand, and Display campaigns, which can also be filtered by marketplace and date range.

PPC widget: monthly PPC spend in GB over the last 12 months, peaking at $1,830 in January 2022

ACOS & TACOS

This widget shows you your overall ACOS & TACOS percentages, which can once again be filtered by marketplace and time period. You can also choose to see this data for one individual ASIN/SKU if you want to track any trends in your advertising spend for a specific product.

ACOS and TACOS widget: daily values over the last 30 days, ACOS mostly 20–60% and TACOS 10–28%

Top 10

The Top 10 widget lets you see your top-performing ASINs over your selected time period, by Sales, Profit, or ROI (for our arbitrage sellers).

Top 10 by Profit widget for the last 30 days, products ranked from £489 down to £79

Record

We also have our Record widgets, to help you track milestone days in your Amazon business.

You can choose from record revenue, profit, profit margin, and units sold, and we’re always looking to add more.

Three Record widgets: best day for units sold (67), profit (£699) and revenue (£1.96K)

Marketplace Comparison

The Marketplace Comparison widget lets you easily compare all your active marketplaces in two key metrics. You can choose between sales or revenue, and profit or profit margin.

Marketplace Comparison widget: last week's sales and profit by marketplace, led by the US with 517 sales

Available Cash

Last but not least we have the Available Cash widget, which shows you how much cash Amazon is holding for you in each marketplace, when each payout date is, and your total balance in your home currency.

Available Cash widget: pending and per-marketplace balances with payout dates, totalling $2.5K

And there you have it! A full list of the Shopkeeper dashboard widgets.

As always at Shopkeeper, we’re constantly looking to improve and add more useful widgets here, so if you have an idea for a metric you’d like us to track, don’t hesitate to get in touch!

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