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Shopkeeper Guide » Full ASIN Profit Breakdown on Shopkeeper
Shopkeeper Guide » Full ASIN Profit Breakdown on Shopkeeper
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Shopkeeper Guide

Guides, FAQs & Explainer Videos

Jan 9, 2026

Full ASIN Profit Breakdown on Shopkeeper

How do you find historical sales for an ASIN on Amazon?

  1. Log in at https://sellercentral.amazon.com/home

  2. Click the menu icon

    Seller Central home page with the menu icon in the top-left corner highlighted

  3. Click "Manage All Inventory"

    Seller Central menu with Inventory open and Manage All Inventory being clicked

  4. Select the SKU you want to see sales data for

    Seller Central Manage Inventory list with the click on a product's SKU highlighted

  5. And select the date range - (note that Amazon only offer 7 days, 30 days, 6 months, or 12 months. )

    Data shown dropdown above an Amazon sales rank chart, with 12 months being selected

  6. You’ll then be given a graph with sales data for that time period

    Seller Central Sales panel for one SKU: £3,184.51 and 49 units in the last 12 months, with a sales and sales rank chart

But what does this really tell you?

It shows the number of units sold, total revenue, and average selling price… and that’s it.

No info on costs and most importantly - no info on profitability (what really matters)!

And this is where Shopkeeper comes into play.

On your Sales page, you can see a full financial breakdown for any ASIN/SKU over any time period.

And we really mean any - you’re not limited to 7 days, 30 days, 6 months, and 12 months like in Seller Central!

Shopkeeper Sales page date range menu, from Today to All Time, with Custom selected

Once you’ve selected your date range and any other filters, you’ll be shown revenue, profit, and margin/ROI by ASIN.

Shopkeeper Sales page: totals of 429 units, £5,140 revenue and £1,990 profit, then units, revenue and profit for each product

You can also get a full profit breakdown for any ASIN, by clicking either the profit number:

Shopkeeper Sales table by ASIN, with an arrow on one product's £314 revenue figure
Breakdown pop-up for one ASIN listing principal, promotions, Digital Services Fee, referral fee, COGS and VAT

In this Breakdown pop-up, you’ll see every ASIN attributable cost, including all fees, PPC spend, refunds and reimbursements, etc, to give you the most accurate profit figures possible - the Shopkeeper way!

Click here to go to your Sales page now and see your true profit.

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